A recent report, “The Transparency Imperative” from Label Insight and Food Marketing Institute states 75 percent of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label.
Label Insight, the market leader for transparency, and 1WorldSync, the leading provider of product content solutions, recognize that product content transparency is critical in the path to purchase from discovery to delight.
Label Insight and 1WorldSync have partnered to create the industry’s most comprehensive solution for product data distribution and transparency: LabelSync
LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.
Onboard Products From a Variety of Sources
LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and master data through GDSN.
Develop & Deploy Custom Attributes
Delivers high order attributes that enable retailers to develop custom definitions of key consumer decision factors, and deploy them across assortment at scale.
Access to Hundreds of Attributes
Unlocks 100+ attributes that maximize SmartLabel as a brand canvas for product transparency in the palm of shoppers’ hands.
Explain what and why simply to the consumer with plain language ingredient definitions.
Claims, Certifications and Disclosures
Easily capture and state all of the important attributes consumers really care about.
Unlock the power of SmartLabel as a brand canvas to include product features and benefits that physical packaging can’t accommodate.
Ensure that your SmartLabel page displays correctly no matter what device the consumer chooses.
~Karin Borchert, CEO, 1WorldSync
~Ronak Sheth, CEO, Label Insight