With more consumers moving to online grocery shopping than ever before, it’s business critical to create an exceptional online customer experience. A recent report, “The Transparency Imperative” states 75% of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label.
Label Insight, the product attribute data market leader, and 1WorldSync, the leading provider of product content solutions, recognize that product content is critical in the omnichannel path to purchase from discovery to delight.
LabelSync’s robust category and product coverage provides a 100% SmartLabel compliant solution spanning Food and Beverage, Personal Care and Cosmetics, Over the Counter, Supplements, Infant Formula and Pet Care.
Label Insight and 1WorldSync have partnered to create LabelSync: the industry’s most comprehensive solution for product data distribution to power product transparency, e-commerce, shopper marketing and customer engagement initiatives.
LabelSync pairs Label Insight’s market-leading product attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, engaging, high-quality product content.
A flexible, trusted, cost-effective regulatory compliance solution
LabelSync enables you to quickly and easily create and organize data to meet SmartLabel-mandated requirements.
A comprehensive, and consumer-friendly solution to improve product transparency
LabelSync presents product detail to consumers in an easily digestible format with data consolidated from a variety of sources, including package flat data and master data through GDSN.
A brand differentiator in your e-commerce experience
E-commerce integration including a turnkey widget that can be easily added to any dot.com environment enables you to leverage SmartLabel pages to improve the shopper experience and increase conversion rates.
A new way to engage and educate consumers
Flexible Intermediate menu and informational banner functionality provides new opportunities to educate consumers and leverage SmartLabel for marketing and promotional initiatives including couponing and “where to buy” links.
A single source for product data across your organization
Unify disparate product data sources to provide an accurate, flexible and up-to-date “single source of truth”
Parsed Ingredient Lists
Create intuitive and navigable access to ingredient information.
Ingredient Definitions, Claims, Certifications and Disclosures
Explain with plain language ingredient definitions and all of the important attributes consumers really care about
Unlock the power of SmartLabel as a brand canvas to include product features and benefits that physical packaging can’t accommodate.
Ensure that your SmartLabel page displays correctly no matter what device the consumer chooses.
~Steve Sivitter, CEO, 1WorldSync
~Todd Morris, CEO, Label Insight