Do you know what SOLOMO means? The first time I heard the term was in 2011. SOLOMO stands for social, local and mobile. At the time, SOLOMO was a brand new imperative for state of the art apps. Such take-home messages are helping product designers and developers to optimize digital building blocks for social, localized and mobile aspects of deployment.
Technologies have progressed, and today we probably have to promote the term from SOLOMO to VOFI. This term would stand for Voice First.
In the digital age, it is merely not enough to provide just standard product information like texts, images, and numbers for hundreds of product attributes. Such an approach still serves the classic B2B demand well, but it utterly fails for modern consumer-facing B2C applications missing “human,” usable interfaces. Voice First may sound unfamiliar to many for the time being.
But I think the industry really must aim to control what Alexa, Siri, Cortana and all these other digital chatterboxes are telling consumers about their valuable brands and products. Extending the customer journey by natural voice interfaces yields to better shopping experiences.
Helping more than 25,000 global brands in 60 countries, the 1WorldSync understands that no matter where you conduct business, trusted content matters. Our teams are diligently working on building the single data pipe for product content.
So far – surprisingly for me – no clients have approached us to get access to voice ready product content. I would be curious to know if you think that voice ready information should become a core component of up-to-date product content? Do your organizations already live and breathe VOFI? Contact us today!