Consumers expect rich and trusted product content on all channels: desktop to mobile. Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.
Why Is Data Quality A Big Deal For Brand Owners?
- Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
- Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
- Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.
Why Is Having Good Data Quality Difficult?
- Suppliers have multiple systems that house product content for individual departments.
- Product content requirements change quickly and often.
- The disparity between GDSN and e-commerce product content leads to damaging consumer experiences
Win Consumers On The Path To Purchase With 1WorldSync
Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.
The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:
Our professional services team invites you to receive a customized data quality report based on a sample of your published data.
This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.
Please visit http://go.1worldsync.com/content-quality-report.html