Accelerate your product content journey. Give your customers the personalized commerce experiences they need.

1WorldSync Vision
May 18, 2021 | 10:05 a.m. EST
Presented by Randy Mercer, VP of Product Development

As the challenges facing our customers continue to evolve, we’re in the trenches working to refine our solutions and add value. The 1WorldSync vision is to provide a platform of technologies and services that ultimately enable a concise consumer experience. And critical to an informed consumer is content that represents products and brands accurately, effectively, and consistently. Across all channels, poignant, compelling content is proven to increase conversion, strengthen trust and improve revenue.

Join us for insights into the 1WorldSync strategy behind our recent and ongoing platform advancements. You’ll hear about our expanded suite of solutions, the benefits to our retailers and brands, and how our customers are helping to shape our future direction.

Industry Panel: How Brand Consistency Amplifies Consumer Demand & Product Loyalty
May 18, 2021 | 10:30 a.m. EST
Moderated by T.J. Waldorf, VP of Marketing & Customer Experience
Featured speakers from Sony, Microsoft, Colgate, Simple Mills

Any commerce company can tell you: it can take years to build a brand and consumer loyalty through community engagement and product messaging—but mere seconds or days for it to be destroyed in today’s digital age. Luckily, employing a consistent message that resonates with today’s consumers and provides the omnichannel experiences they seek can not just build brand & product loyalty, but nurture it for future business success. Attend this panel presentation to hear speakers from leading commerce companies discuss challenges, lessons learned and successes around brand consistency through imagery and messaging.

Learning takeaways:

• Understand why brand consistency is a must for a company’s marketing strategy to help manage a successful customer experience
• Learn how best practices in product content management can ensure your employees are your brand ambassadors
• Find out what specific factors in imagery and messaging can make or break your brand reputation

Customer Success Panel: Why Advancing Product Content Quality Is Essential to Confident Commerce
May 19, 2021 | 10:15 a.m. EST
Moderated by Philippe Canavan, Vice President of Global Sales
Featured speakers from Mars Wrigley Confectionery, Seaboard Foods, Purely Elizabeth, Mondelez International

Who cares to ensure their product content is best optimized for their commerce success? These companies do. From using multiple, high-quality product images to 360-degree views, proper SEO practices, accurate title tags and product descriptions both above- and below-the fold, and more—such practices are common sense for companies excelling in their e-commerce strategy to achieve high product conversions and sales. If you’re looking to get new, better or just more content, this session is for you. Attend to hear from your industry peers how they made their product content journey their own to meet internal and external requirements for better, quality content.

Learning takeaways:

• Understand some of the latest industry developments ultimately leading to why you cannot afford to cut corners with your product content
• Find out when some of these leading companies knew they had to advance their product content game and how they got started
• Learn what immediate steps you can take today to address inefficient processes or start new ones, and what steps you can map into your long-term journey to manage ongoing product content needs

1WorldSync Innovation Roadmap to Product Content Resiliency
May 19, 2021 | 11:15 a.m. EST
Presented by Randy Mercer, VP of Product Development

You spoke. We listened. As we move further into 2021 and beyond, 1WorldSync is set to empower customers and industry end users with seamless platform integration, strengthened distribution capabilities and content improvements based on learned behaviors and prescriptive model types to bridge industry gaps and create more harmonious B2B and B2C relationships. The result? A global commerce community armed with the people, processes and technologies you need to confidently create, manage and exchange product content.