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LabelSync For SmartLabel

Improve Product Transparency & Digital Customer Experience

A Comprehensive Solution For Product Data Transparency And Online Consumer Engagement

Create Online Experiences That Exceed Consumer Expectations

With more consumers moving to online grocery shopping than ever before, it’s business critical to create an exceptional online customer experience. A recent report, “The Transparency Imperative” states 75% of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label.  

Rich, Robust Product Content Drives Conversion

Label Insight, the product attribute data market leader, and 1WorldSync, the leading provider of product content solutions, recognize that product content is critical in the omnichannel path to purchase from discovery to delight.

LabelSync’s robust category and product coverage provides a 100% SmartLabel compliant solution spanning Food and Beverage, Personal Care and Cosmetics, Over the Counter, Supplements, Infant Formula and Pet Care.

Label Insight and 1WorldSync have partnered to create LabelSync:  the industry’s most comprehensive solution for product data distribution to power product transparency, e-commerce, shopper marketing and customer engagement initiatives.

LabelSync pairs Label Insight’s market-leading product attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, engaging, high-quality product content.

Introduction to the LabelSync Solution

A flexible, trusted, cost-effective regulatory compliance solution
LabelSync enables you to quickly and easily create and organize data to meet SmartLabel-mandated requirements.

A comprehensive, and consumer-friendly solution to improve product transparency
LabelSync presents product detail to consumers in an easily digestible format with data  consolidated from a variety of sources, including package flat data and master data through GDSN.

A brand differentiator in your e-commerce experience
E-commerce integration including a turnkey widget that can be easily added to any dot.com environment enables you to leverage SmartLabel pages to improve the shopper experience and increase conversion rates. 

A new way to engage and educate consumers
Flexible Intermediate menu and informational banner functionality provides new opportunities to educate consumers and leverage SmartLabel for marketing and promotional initiatives including couponing and “where to buy” links.

Why Use LabelSync?

A single source for product data across your organization
Unify disparate product data sources to provide an accurate, flexible and up-to-date “single source of truth” 

Parsed Ingredient Lists
Create intuitive and navigable access to ingredient information.

Ingredient Definitions, Claims, Certifications and Disclosures
Explain with plain language ingredient definitions and all of the important attributes consumers really care about

Off-Pack Attributes
Unlock the power of SmartLabel as a brand canvas to include product features and benefits that physical packaging can’t accommodate.

Cross-Device Functionality
Ensure that your SmartLabel page displays correctly no matter what device the consumer chooses.

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SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements. In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.

Steve Sivitter, CEO, 1WorldSync

LabelSync is a phenomenal tool for brands to expand their transparency story and move the needle on digital transformation. LabelSync provides a flexible platform for regulatory compliance, product transparency, e-commerce and customer engagement initiatives that physical packaging can’t accommodate. Brands can be confident in their data as LabelSync provides an accurate and current data source for use across their organization.

Todd Morris, CEO, Label Insight