Grocery Manufacturers Association (GMA) Webinar: Building Transparency Through Trust: Drive Conversion Through More Transparent Product Content
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Building Transparency Through Trust: Drive Conversion Through More Transparent Product Content
As a brand in today’s e-commerce-driven world, product transparency is no longer a nice-to-have. Recent data from Nielsen Product Insider, powered by Label Insight, shows products with a SmartLabel logo on-pack are growing +8% in sales vs. a year ago. This accounts for $19.8B in sales.* So, what’s the first step in efficiently providing consumers with rich, robust product content – when and where they want it?
Label Insight™, the market leader for transparency and digital transformation, and 1WorldSync™, the leading provider of product content solutions, have joined forces to create a comprehensive solution for product data distribution and transparency.
Join us for a compelling webinar where you’ll learn:
- Why transparency – and shoppers’ demand for products to fit their lifestyles – matters.
- How 1WorldSync and Label Insight help brands create, manage, and deliver high-quality and high-powered content in the new digital world. These capabilities include data loading maintenance, data curation, image capture services, and more.
- How your organization can implement a LabelSync™ for SmartLabel™ program to offer rich, robust content in the palms of consumers’ hands.
- How to ‘future-proof’ products, such as adjusting to the USDA’s approaching ruling on bio-engineered foods (aka GMO), and California and New York’s chemical ingredient disclosure.