Amazon Sourcing Product Content via GDSN
March 5, 2018 11:00 am – March 5, 2018 12:00 pm (EST), Webinar

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Listen in for a compelling webinar on how to grow your business with Amazon via GDSN.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it’s imperative to ensure high-quality content about your brand.

Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to automate and distribute quality product content. As a result, Amazon has improved product content completeness from 71.5 percent to 97.95 percent, and data quality from 59.7 to 90 percent.

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

Join us for a compelling success story with experts from Amazon’s Retail Product Management team and learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness
  • How to provide an automated process to manage and distribute your product content to Amazon
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable
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