GDSN® Initiative

Trax is the world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list. Trax partners with leading innovators of IOT technologies, including fixed cameras and robotics, to capture retail reality in store and deliver detailed product and category information directly to the mobile phones and tablets of sales representatives in minutes on the Trax platform. The Trax platform utilizes that product and category information, such as out-of-shelf, share of shelf, planogram, pricing and promotional compliance, to provide market measurement services and data science for competitive insights, as well as tighter in-store execution tools to implement sales and marketing actions.

When Trax was introduced in 2010, they committed to utilizing their revolutionary new image recognition technology to drive efficiencies and effectiveness for consumer goods companies in the industry. Today, Trax has partnered with 1WorldSync to bring enhanced product information management to our trading partners through the use of the Global Data Synchronization Network (GDSN). Data synchronization of item information through the GDSN allows suppliers to send up to date enriched product information to further enhance the accuracy, ease of delivery and speed of our data driven services. To get started synchronizing your product data with Trax review the documents on this page and fill out our Trading Partner Form today!

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