The NPD Group

GDSN® Initiative

The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and why.

We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?

  • Our 1,200 retail partners, representing 165,000 stores worldwide, provide us with POS (scanner) information for thousands of SKUs.
  • Our broadline distributor partners provide invoice-level detail for over 500,000 small chain, independent and non-commercial foodservice operators monthly with item level detail for all SKUs representing 150+ categories and subcategories and growing.
  • We collect information from more than 50,000 consumers through NPD’s receipt-harvesting mobile phone app, and we scan more than 2 million active in-boxes for e-receipts through our technology partner, Slice Intelligence.
  • We conduct 12 million consumer interviews each year.

The result is an extraordinary collection of information that we combine with nearly a half-century of industry expertise. That’s why NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community and others see us as the authority on market size and trends in our industries.

With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.

What’s Next?

NPD Group is partnering with 1WorldSync to leverage product data via the Global Data Synchronization Network (GDSN). The GDSN standard advances product data quality and empowers us to deliver increased in-depth analysis through richer and more accurate product information provided directly from brand owners.

We ask you to start synchronizing your product data via the GDSN with NPD Group as we continue to provide innovative solutions to help you drive your business and maintain a competitive edge. Please review the key documents at the right to learn more about the benefits of synchronizing with NPD Group and get started today!

NPD Group Technical Lead
Craig Dyckman
+1 516.625.4111

NPD Group Non-Technical Lead
Michele Schmal
+1 847.692.1825

1WorldSync Customer Support
+1 866.280.4013