Betterbin: Using Data to Help Consumers Recycle Right!
BettBetterbin is a Wisconsin-based startup tackling the basic but expensive problem that consumers aren’t recycling right. With your product data and our app technology, together, we’re going to clean up the contamination problem in the recycling industry.
BettBetterbin is the only app in the U.S. that connects consumers to brand-level, product-specific recyclability information based on geographic location. This means that a consumer can scan the UPC barcode of any product or text search for any product or material to get local how-to-recycle answers.
BettBetterbin is a solution unlike any other in the world of public recycling education because it tackles the two biggest barriers to consumer recycling accuracy:
- Acceptable recovered materials vary among communities
- Consumer goods packaging is increasingly complex
How we use the data
We take very seriously the representation of your brand and product in our app. That’s why we are coming directly to the source for your permission to include your products in our app, as well as to make sure we have the most accurate product information.
As seen in the app screenshots, below, the only product information our users ever see are (1) Product image, (2) Brand and product name, and (3) Recycling instructions for that product. BettBetterbin determines the proper disposal instructions. Disposal instructions are determined by our own software technology and one-on-one conversations with local recycling center operators. The additional product attributes we request from you enable us to determine the correct disposal instructions.
It’s important to note that it is perfectly okay if your packaging is not recyclable. More critical, is to make sure consumers are not recycling packaging that should either be trashed, composted, or returned to an alternative drop-off location. Recycling wrong is what’s truly stressing the recycling industry these days.
Who we are
We are a Wisconsin-based startup comprised of a team of passionate people who want to make a positive impact on our local environments, local communities, and local economies. We believe recycling education can be better. Our objectives are to generate stronger financial returns for waste haulers, material recovery facilities and alternative drop-off businesses, while creating cost savings for community recycling programs.
Since our start in May 2018, we have launched in three communities and two college campuses. We’ve been supported by major waste management providers such as Waste Management and Advanced Disposal. BettBetterbin is a recipient of two University of Wisconsin-Extension Ideadvance Seed Funding grants, was a finalist in the 2019 Wisconsin Governor’s Business Plan Contest, and was most recently featured on the Wisconsin-based Shark Tank-style TV show Project Pitch it.
Steps to Participate
If you would like to join this initiative and your organization is currently a member of a GDSN certified data-pool*:
- Fill out a Betterbin Trading Partner Form
- Review the Betterbin Implementation Guide
- Publish your CPG Item Content to the Betterbin Production GLN 0860001814408
*If you are a CPG Supplier not currently participating in the Global Data Synchronization Network (GDSN) and would like to get started, please reach out to email@example.com or call 1WorldSync at +1 866.280.4013.
The Benefit to Brands, Products, and Retailers
We understand that consumer packaged goods brands are on the hot seat to figure out how to make their packaging more environmentally friendly. We also understand that PR and marketing departments for these same brands are working overtime to show millennials and Generation Z’ers how socially responsible their brand is in order to earn buy-in and trust.
Betterbin is a way to solve both of these issues. We give brands the perfect opportunity to show that you are trying to be a socially responsible corporate citizen. And it doesn’t require any changes to your packaging or product. Simply by ensuring your customers are properly disposing of your products is a major start to cleaning up the contamination problem in the consumer recycling stream.
Want even better news? When we grow our app user base to the scale, we can help your brand be even more socially responsible. We will be able to send recycling instructions with online grocery orders for each and every product purchased by a consumer based on where they live. If a consumer buys your product online, we’ll be able to give our how-to-recycle instructions to retailers who can include a message about how to properly dispose of your product. Finally, we’ll have a new metric for your sustainability teams to understand how many consumers are actively recycling or properly disposing of your packaging.
Using data to do good. That is what Betterbin is all about
Data Sync Contacts:
1WorldSync Customer Support