Food Shopping with Peace of Mind
There are 32 million Americans with food allergies. That’s 1 in 10 adults and 1 in 13 children. More than 40% have experienced a severe allergic reaction to food. More than 170 foods have been reported to cause reactions in the US.
Two-thirds of households with food allergy sufferers find grocery shopping difficult given their dietary restrictions. Because they have to scour labels on every food item, they’re stuck spending more hours at the grocery store.
And half of those households lose even more time by researching food brands online prior to even visiting a store.
What Alertrak Does
- We provide consumers simple and real time information alerts regarding ingredients that match their customized allergy and nutrition criteria
- We offer alternative product suggestions to consumers to meet their nutrition and medical needs
- We facilitate direct communication with food manufacturers on the types of food products consumers would like to purchase
Benefits for Suppliers and Retailers
To meet this important need in the marketplace, Alertrak is looking to engage with CPG food suppliers and retailers who publish product content via the Global Data Synchronization Network (GDSN).
Publishing your product content to Alertrak offers the following benefits:
- Direct Value Proposition – Showcase your products, build consumer trust and establish brand loyalty with the Alertrak user base
- Customer Engagement – Participate in personalized marketing solutions that match consumers with the products that meet their needs
- Analytics – Get access to Alertrak data capture that provides real time consumer data, including competitive insights for new product development targeted to meet consumer demands
Alertrak takes the representation of your brand and products in our platform very seriously. That’s why we are coming directly to the source for your permission to include your products in our App and to ensure we have the most accurate product information available for consumers.
Steps to Participate
If you would like to join this exciting initiative and your organization is currently a member of a GDSN certified data pool*:
- Fill out the Alertrak Trading Partner Form
- Review the Alertrak Implementation Guide
- Publish your CPG Food Item Content to the Alertrak GLN 0860002778204
*If you are a CPG supplier not currently participating in the Global Data Synchronization Network (GDSN) and would like to get started, please reach out to firstname.lastname@example.org or call 1WorldSync at +1.866.280.4013.
Alertrak. Food shopping with Peace of Mind.