Is Your Brand Protected? Get Your Unique Identification Number(s) From GS1 US Today and Protect Your Brand
Every manufacturer is required to have anti-counterfeit protocols and brand protection strategies. Whether you are selling in stores, online, or both, you’ll need to identify your company and your products correctly.
This starts with a Company Prefix issued by GS1 US. GS1 US is the not-for-profit company that pioneered the use of the U.P.C. barcode over 40 years ago.
GS1 US assigns Unique Identification keys that support various industries with globally unique identification of objects including physical goods, logistics units such as pallets and containers, returnable assets, physical locations, services etc.
Upon registration with GS1, a company is assigned a globally unique Company Prefix (GCP), which allows you to create a Global Location Number (GLN) that uniquely identifies your company globally and Global Trading Item Numbers (GTINs) to uniquely identify each of your products.
Retailers, distributors, wholesalers, manufacturers, suppliers rely on GS1 identifiers (GLN and GTIN) to run their business more efficiently, ingest accurate product content and drive supply chain cost down.
Don’t get left behind and become a member today!