In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.
This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.
Tom Dillon: As a brand in today’s e-commerce-driven world, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?
David Feinleib: No one understands this shift better than Content Analytics & 1WorldSync, industry-changing partners who are bringing together best-in-class analytics and content solutions to enable brands to drive more sales online. E-commerce is now the fastest growing part of the business for most brands. And it’s not just hardliness goods like electronics. Nearly half of Americans now buy groceries online.
Selling online requires companies to operate faster to stay ahead of the rapidly changing dynamics of the e-commerce market. That in turn requires more tools and technology, and experts who can help put those tools and technology to work–that’s where brands can really leverage the strengths of Content Analytics and 1WorldSync.
Tom Dillon: Let’s talk about the 1WorldSync and Content Analytics partnership. What should suppliers expect and what are the main benefits?
David Feinleib: Our # 1 goal is to optimize retail conversion and sales. We’re starting off by offering a core set of reports that tell brands how they’re doing online and what they can do to optimize their sales quickly. 1WorldSync will generate and share the reports with customers–to make it easy, brands don’t need to learn any new software to get started. We’ve seen these reports make a huge difference for leading brands like PepsiCo, P&G, Mattel and many others, and that’s why we wanted to open them up to the thousands of suppliers in the 1WorldSync ecosystem.
Suppliers can benefit from reports covering:
- Item Content Quality: Since many online retailers merge change data to make it presentable, this helps a brand understand how their data is presented to the consumers and measured against industry best practice KPI’s.
- Page 1 & 2 Share of Search: This is a great way to enhance content to be more discoverable. The only way to do this without a service is a tedious, manual search on retailer websites.
- Out of Stock + Price Change Reports: These reports let you know when the retailer changes an item that could impact a brand’s bottom line, which in turn protects margin.
- Review Reports: These reports tell a brand when a new review or question comes in so they can take action quickly, which helps ensure brand reputation stays intact.