The Key to Engaging Shoppers and Elevating E-commerce: Extended Attributes

The Key to Engaging Shoppers and Elevating E-commerce: Extended Attributes

By | January 15th, 2019

Online experience has become a critical differentiator in today’s hyper-competitive, hyper-connected global market. The bottom line is that digital screens drive and influence sales with more than 80% of shoppers check the internet before deciding where and what to buy.

In the coming year, your digital content strategy must work even harder to help your product stand out from your competitors.

Consumers demand clear, intuitive, compelling and engaging digital experience and product content fuels this journey.

The golden rule of product content is that more content = higher search ranking and more conversions. Items like images, bullets and reviews play an important role in the buyer’s purchase journey.

Optimal eCom product page listings includes:

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

 

eCommerce Attributes

 

1WorldSync Support Extended Attributes

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

1WorldSync is dedicated to making it easier for manufacturers and brand owners to provide the right content needed for retailers to sell your products online. We’ve added several key e-commerce related attributes to the Basic Playlists in the Item Management Enhanced UI. These are not new attributes, we’re just making them easier to manage. View a complete list of these attributes.