Success in 2019 Starts With Product Content

Success in 2019 Starts With Product Content

By | January 4th, 2019

Commerce isn’t what it used to be and the landscape continues to change. If the changes we saw in 2018 are any indication of what’s to come, the future of online commerce is much bigger than just retail.

As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle. Further, online and offline continue to come full circle making it a necessity to ensure an omni-channel strategy in 2019.

It’s a new year and it’s time to rise to these new challenges. Brands and retailers need to find new ways to engage consumers beyond the traditional commerce experience.

Product Content is Foundation of Commerce

Did you know that more than 80% of shoppers check the internet before deciding where and what to buy?

Furthermore, 88% say that detailed product content is a key driver behind their purchasing decision (Google Shopping Guide).

Product content is the foundation of successful commerce. Accurate, consistent and detailed product content is so important. Product content drives discovery, conversion and brand loyalty.

In the battle to earn higher margins and grow market share, you must deliver content at the speed of commerce. The bottom line is content drives conversion! It’s how your consumer finds you, with 81% of shoppers conducting online research before make a purchase (GE Capital Retail Bank).

Nothing is worse than a lack of product content! The most common shopper complaints are:

  • “Not enough information on a product.”
  • “Ordering a product online that looks different than what I receive.”
  • “Not enough photos of the product.”

When it comes to the types of product content that get consumers to click “buy,” it’s about images, reviews and enough information to make the right purchasing decision.

Take back control by paying close attention to the quality of your web ready content! The top 10 attributes that support optimal eCom product page listings include:

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively

Shoppers want to see product images! Studies show that images actually increase the profitability of an online business. According to a research ran by MDGadvertising, 67% of consumers say the quality of the product image is “very important” in selecting and purchasing the product. Your product images can make or break your e-commerce conversion rates.

1WorldSync recommends investing in interactive 360 degrees view of the product. With a 360 degree view, your visitors get to see it from different angles and this can help you gain an increase in your conversion rate as compared to products without the spin effect.

Learn more about our Image Capture Solution, powered by Snap36, for more information on getting 360 degree views of your products.