Santa No Longer Works Just 1 Day a Year

Santa No Longer Works Just 1 Day a Year

By | December 13th, 2018

The day after Thanksgiving has long been regarded as the beginning of the Holiday shopping season. Shoppers, filled with energy from the prior days feast, ambush stores on Black Friday. Once their legs are tired from standing in line, they can sit comfortably at home ready for Cyber Monday.

Cyber Monday Extended

But now the deals don’t end on Monday..Amazon keeps you going with 12 days of deals and many other retailers push our mailboxes to the max for weeks of extended deals to entice customers to keep shopping both in-store or online.

Last year, nearly 20 percent of retail sales occurred during the holiday season and this year the National Retail Federation is predicting holiday shoppers could spend around $717 billion to $721 billion. With both online and instore still proving to both still attract customers, brands continue to extend their holiday deals into a multi-week holiday shopping extravaganza. Even Santa has jumped on the bandwagon of starting the holiday spirit early, Santa’s official twitter starts counting the days to Christmas over 120 days before.

This year, more than 165 million Americans shopped in stores and online from Thanksgiving to Cyber Monday, according to the National Retail Federation. Brands must force more focus to monitoring their products on all major retail channels. With shoppers easily able to research online,even if they make their purchases in-store, keeping an eye on how third parties are representing your products online will help drive sales across all channels.

 Many national retailers have helped improve the in-store processes by relieve the pain of the Disney-esque long lines. are implementing in-store mobile checkouts. Stores such as; Walmart, Macy’s, JCPenney, Nordstrom, Old Navy and Target are implementing in-store mobile checkouts, with staff dedicated to helping shoppers get a quick check-out process.

Optimize Your Retail Conversion and Sales

1WorldSync can help you improve sales performance by having access to reports (powered by Content Analytics) that allow you to analyze your content performance on e-commerce sites:

  1. Content Health Measurement: Gain visibility into product content performance
  2. Out of Stock Alerts: Increase product availability to drive conversion
  3. Search Engine Optimization: Drive product discoverability on e-commerce sites
  4. Customer Review Reports: Build brand reputation and customer loyalty
  5. Price Change / Threshold Reports: Improve marketability to stay competitive

Drive increased traffic, conversion and sales now with a FREE 30 Day Trial to these analytic reports and more!