The day after Thanksgiving has long been regarded as the beginning of the Holiday shopping season. Shoppers, filled with energy from the prior days feast, ambush stores on Black Friday. Once their legs are tired from standing in line, they can sit comfortably at home ready for Cyber Monday.
Cyber Monday Extended
But now the deals don’t end on Monday..Amazon keeps you going with 12 days of deals and many other retailers push our mailboxes to the max for weeks of extended deals to entice customers to keep shopping both in-store or online.
Last year, nearly 20 percent of retail sales occurred during the holiday season and this year the National Retail Federation is predicting holiday shoppers could spend around $717 billion to $721 billion. With both online and instore still proving to both still attract customers, brands continue to extend their holiday deals into a multi-week holiday shopping extravaganza. Even Santa has jumped on the bandwagon of starting the holiday spirit early, Santa’s official twitter starts counting the days to Christmas over 120 days before.
This year, more than 165 million Americans shopped in stores and online from Thanksgiving to Cyber Monday, according to the National Retail Federation. Brands must force more focus to monitoring their products on all major retail channels. With shoppers easily able to research online,even if they make their purchases in-store, keeping an eye on how third parties are representing your products online will help drive sales across all channels.
Many national retailers have helped improve the in-store processes by relieve the pain of the Disney-esque long lines. are implementing in-store mobile checkouts. Stores such as; Walmart, Macy’s, JCPenney, Nordstrom, Old Navy and Target are implementing in-store mobile checkouts, with staff dedicated to helping shoppers get a quick check-out process.
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