As we approach the end of this year, I want to thank you for your continued confidence in 1WorldSync. On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed.
Recipients said “we need more” and “higher quality” when they spoke of product content. We turned to our brands, suppliers, and manufacturers and found ways to help with both. With the launch of two strategic, i.e. growing product content and strengthening product content quality initiatives, we accomplished a lot in providing new end to end solutions.
With our content growth initiative and the addition of improved and expanded capabilities such as image capture, data loading and maintenance and content curation, our diligent focus on content quality and customer satisfaction we were able to built a solid foundation for a comprehensive SaaS platform for sustainable content sharing and exchange.
Improvements start with raising awareness. During 2018, we provided a wealth of thought leadership through webinars, pilots, industry work groups and a strategic advisory council to educate new and existing suppliers. Furthermore, with CPG as our largest customer base, we helped our suppliers understand the top ten ecommerce attributes which drive product discovery and ultimately sales online.
We coupled awareness with supplier and recipient analysis to give focus on gaps. Our suppliers now have the opportunity to understand deficiencies in their own product content by using data accuracy scorecards, Data Quality Gate, and tools from new partners such as Content Analytics and Hubba. We have worked with key recipient trading partners to have a deeper understanding of their evolving product content requirements to highlight gaps between what we receive and what is required.
In 2018, we introduced more suppliers to approaches for improving and making their content available. Many suppliers signed on for data loading maintenance, data curation and image loading. These services have been growing steadily as we have approached new suppliers during onboarding. And, just this month, we have added a partner, Snap 36, who can create brand images to enrich product content while keeping brands in control of where their images go—a key differentiator.
To our partner ecosystem, we added Kwikee and Itemmaster to expand our central source value proposition and with Label Insight, an opportunity to provide more depth of product content.
Additionally, we surpassed 20 million registered Global Trade Items (GTINs) in our Global Data Synchronization Network (GDSN) footprint. Proving our vested commitment to global data standards and business agility, 1WorldSync fueled more than 83% of GDSN data activity and achieved 69% of overall GDSN GTIN growth in 2018.
Optimized product content is essential for a great customer experience, that brands and retailers need to continuously improve to win customers on their path to purchase. And our 1WorldSync Omni Channel Platform brings perfect synchronicity to the management and delivery of all product marketing, supply chain and e-commerce content, enabling brands and retailers to drive sales through a more consistent brand experience for their customers.
No question, the results in growing and strengthening our product content collection, improving our customers’ experiences and growing our business with new suppliers and recipients reflects cross-functional leadership and team work across 1WorldSync. In 2019, we will continue our journey to transforms brands and retailers’ approach to cross channel commerce. We will extend our abilities around bridging supply chain and marketing/eCommerce product content through a single strategic solution to enable our customers to deliver accurate and complete product content to their trading partners.
Thank you for your incredible commitment and contributions to 1WorldSync throughout the year which will serve as the foundation to win next year. Wishing you all a safe and happy holiday season, and look forward to an exciting 2019!