As we pack away our flip-flops, sunscreen, and beach chairs, and reminisce about the hot summer weather and sunshine, it’s now time to come back to reality and face what we’ve all been dreading: Back to School.
Teachers, parents, students, and faculty are prepping for the essentials they’ll need for the school year and hitting online and in-store retailers for the cheapest deals. With domestic back-to-school spending projected to reach $27.6 billion this year or $510 per household, people are scouting every avenue to get the best bang for their buck (Multi-Channel Merchant, 2018)!
This guy knows what I’m talking about!
Beat Back to School Blues!
Thanks to Amazon, back to school shopping is already in full effect with Amazon Prime Day. Prime Days not only deliver a massive revenue bump, with an estimated $3.4 billion alone on their previous July event, but it’s an imperative marketing strategy to lure new customers in and showcase their own products through their subscription program (CNN Money, 2018). Amazon Prime Days have effectively proven year after year why they manage to stay on top ahead of other retailers. Amazon is paving the way of how retailers should be targeting their consumers.
Here are a few reasons why people love them:
- Astounding deals
- A central location
- Free shipping
- Most importantly: Efficiency!
3 Ways Retailers Can Better Compete With the King of E-Commerce
Retailers such as Walmart, JCPenney, and Kohl’s have already begun to take notice and started releasing their own back-to-school initiatives including 3D shopping experiences to visualize what an item will look like in a student’s dorm and even exclusive partnerships on back-to-school clothing (Market Watch, 2018).
1. Price Matching and Bundle Offers
The best way brands and retailers are going to be able to compete with companies like Amazon are by offering the customers with the best price options. Offer as many cost-effective deals as allows especially for back-to-school shopping because consumers are looking to get more bounce to the ounce!
2. Fast Delivery
Amazon offers Free Delivery with the Prime subscription program on qualifying items. Ironically, consumers are turned off even with shipping costs as low as $5, so it’s music to one’s ears when they hear free shipping on items. This tiny detail of convenience can exponentially impact positive results in sales.
3. Make Checkout Easier
Many reasons why Amazon has excelled in the eCommerce business is because they offer the convenience of not having to leave your home. The last thing people want to do is wait in line at the store. “Buy online, pick up in store” and advanced mobile app purchase methods are forcing retailers like Walmart and Kroger to push the envelope and recognize these on-the-go tendencies. These new and innovative ways for shopping convenience will popularize your brand and encourage future growth.
It’s Time To Get Schooled
It is no surprise that the e-commerce marketplace is the #1 way that consumers research and shop for products. Wherever students shop for school supplies this year, one thing is for certain: their decision will depend on the quantity and quality of available product content.
In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.
1WorldSync enables more than 25,000 global companies in over 60 countries to share authentic, trusted product content that paves the way for a better customer experience and fuels the path to purchase.