Tag: webinar

But First…Accurate Product Content

By | September 20th, 2018

Blog-Image__But First…Accurate Product Content_EN_Sept2018

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.” It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves […]

How a Low-Cost PIM Strategy is a Winning Strategy

By | April 17th, 2018

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help. Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can […]

Cash In And Sell More On Global Marketplaces Like Alibaba!

By | April 11th, 2018

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution. The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay […]

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

By | March 15th, 2018

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that […]

2018: The Year of the Omni-Channel Brand

By | February 26th, 2018

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies. Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content […]

Throwback Thursday: Let’s Take It Back to Anatomy Class

By | January 25th, 2018

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions. Examine Your Product Descriptions Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do […]

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

By | November 13th, 2017

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right! China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily. Singles Day in China […]

Upcoming Webinar: Tap into new market potential with Alibaba!

By | November 9th, 2017

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend. Are you ready to get your products in front of the Chinese consumer? Enter Alibaba, a popular destination for online shopping […]

Let’s Get Real! Transparency Totally Transforms Product Content

By | July 31st, 2017

Food contamination costs the food industry $55.5 billion (Fortune 2016). Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing […]

Go Beyond The Label With SmartLabel

By | May 30th, 2017

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Let’s Get Real! Transparency Totally Transforms Product Content Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in […]