Tag: trusted product content

To Marketplace, To Marketplace..To Buy And Sell! – Part 2

By | October 19th, 2017

How is the Alibaba marketplace different than the Amazon marketplace? Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and […]

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

By | October 16th, 2017

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase. What is a marketplace? An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present […]

1WorldSync 2017 Working Group Day in Review

By | October 13th, 2017

We’re happy to say that our 1WorldSync Working Group Day on September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany was a total success. 80 attendees from 9 different countries represented 52 different companies in America and Europe to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain […]

Omni-Channel Shoppers: An Emerging Reality for Retailers

By | October 12th, 2017

Did you know that 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities (1WorldSync Data Study 2017)? According to Nick Manzo, Omni-Channel Lead, at 1WorldSync, “Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, […]

Get Your Product to Walmart.com Before the Holidays

By | October 11th, 2017

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season. Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent […]

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

By | October 9th, 2017

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners. As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar,” “we wanted to help […]

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

By | October 3rd, 2017

Jack Ma, the founder of Alibaba, ranks as the world’s 18th richest man and 1st in Asia. He is worth $37.4 billion, according to the Forbes real-time billionaires list. His formula for success? “I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.” Tapping Into New […]

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

By | September 27th, 2017

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider. Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, […]

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

By | September 25th, 2017

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky. It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must […]

Amazon’s Continued Content Attribute Explosion

By | September 19th, 2017

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016).  It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and, […]