Tag: Trusted Content

Success in 2019 Starts With Product Content

By | January 4th, 2019

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Commerce isn’t what it used to be and the landscape continues to change. If the changes we saw in 2018 are any indication of what’s to come, the future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce […]

How E-Commerce Ready Is Your Product Content?

By | August 7th, 2018

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Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and […]

The Power of a Picture: Drive Sales With Efficient Digital Asset Management

By | July 3rd, 2018

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Have you audited your brand’s presence on the digital shelf recently? If not, take a moment to visit the product pages across multiple sites. You may be surprised to find outdated product images, […]

What is the difference between a gorilla and a mouse?

By | October 5th, 2017

In short a lot. I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the […]

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

By | July 17th, 2017

Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported. At the same time, retailer demands for additional pieces of information about their products made it crucial to implement a solution that could easily handle the growing number of attributes required, […]

There is no I in Team…but there is a me

By | June 13th, 2017

Congrats, you are part of a team. One that is focused, has a vision, one that needs….COLLABORATION.  Being part of a team is great, you get diverse ideas, insights and others to share in the wins and challenges.  It is also highly ineffective if you do not know how to collaborate with one another. Collaboration […]

What is the cost of bad product content to your organization?

By | June 11th, 2017

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. Common product content challenges that can slow down consumers’ product information journey include: determining your data quality and how this positively impacts your business leveraging […]

Go Beyond The Label With SmartLabel

By | May 30th, 2017

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Let’s Get Real! Transparency Totally Transforms Product Content Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in […]

UDI for 2020: Why You Should Start Now!

By | May 8th, 2017

September 24th, 2020 for Class I UDI compliance is just a heartbeat away, particularly when evaluating the scope of the UDI initiative and the breadth of products impacting your company. Many suppliers that have previously submitted Class III and Class II product data have already begun gathering and sending Class I data. Key Challenges for UDI […]

Enabling Trusted Content Everytime in Every Channel

By | April 20th, 2017

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so […]