Commerce isn’t what it used to be and the landscape continues to change. If the changes we saw in 2018 are any indication of what’s to come, the future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce […]
Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and encourages brand loyalty. This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, continue their conversation around the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path […]
In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce […]
Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and […]
They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Have you audited your brand’s presence on the digital shelf recently? If not, take a moment to visit the product pages across multiple sites. You may be surprised to find outdated product images, […]
In short a lot. I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the […]
Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported. At the same time, retailer demands for additional pieces of information about their products made it crucial to implement a solution that could easily handle the growing number of attributes required, […]
Congrats, you are part of a team. One that is focused, has a vision, one that needs….COLLABORATION. Being part of a team is great, you get diverse ideas, insights and others to share in the wins and challenges. It is also highly ineffective if you do not know how to collaborate with one another. Collaboration […]
88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. Common product content challenges that can slow down consumers’ product information journey include: determining your data quality and how this positively impacts your business leveraging […]
In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Let’s Get Real! Transparency Totally Transforms Product Content Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in […]
