Tag: SmartLabel

Go Beyond The Label With SmartLabel

By | May 30th, 2017

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Let’s Get Real! Transparency Totally Transforms Product Content Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in […]

A Connected Lifestyle for 2017

By | April 6th, 2017

We are all living a Connected Life in 2017. Connected and mobile commerce is a way of life for us all and businesses are striving to leverage this connectivity to improve consumer safety, the customer experience and increased market penetration.   The growth of cross-channel commerce is a core component of every business plan, regardless of […]

SmartLabel: Turning Technology and Transparency into Trust

By | February 10th, 2017

Product transparency has been an ongoing conversation with manufacturers and brands as consumers are becoming more savvy, more connected, and more socially and environmentally conscience of their everyday food, beverage or household purchases. According a study from Bonfire Marketing, 63 percent of customers would buy from an authentic brand (Vision Critical 2016). To Be, or […]

The Organic (R)evolution

By | September 14th, 2016

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades. A quick fast forward to the ‘be natural’ […]

A Virtual Trip Down the Grocery Aisle – How Consumer Shopping Trends are Shifting

By | August 29th, 2016

Got the list?  Check.  Got the coupons?  Check.  Grab the kids and off you go for a thrilling ride to the local grocery store.  Up and down the aisles, comparing labels, mentally calculating totals and if you’re lucky, you’ll be unloading those groceries about 2 hours later.  Sounds like a fun Saturday.  Fortunately, for many, […]

This Year’s Back to School Checklist Includes Transparency & Traceability

By | August 11th, 2016

Samantha is allergic to dairy, so please be sure she isn’t served milk! Luke has a nut allergy, so it’s critical that he avoids all foods with peanuts.  Harry is allergic to milk and eggs, so he has to steer clear of foods with either of these ingredients (think cupcakes, cookies and other treats). Welcome […]

Product Transparency and an Industry Renewing Its Purpose

By | August 10th, 2016

Go to a store. Pick up a food product. Read the ingredients label. You might see words like Acetic anhydride, Benzoin Resin, Benzoyl Peroxide, Calcium hypochiorite, Lactiylic sterate, Paracetic acid, Spermoil hydrogenated, Xanthan gum or Zinc Gluconate. All are permissible ingredients in food products and are listed in the FDA’s Generally Recognized as Safe or […]

Go beyond the label with the 1WorldSync SmartLabel solution

By | April 6th, 2016

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience. Adopting SmartLabel for your products is an easy and efficient way to […]

1WorldSync Exclusive Community Benefits – Get the most out of DC

By | April 6th, 2016

As 1WorldSync’s self-proclaimed community enabler, I am beyond excited to offer the 1WorldSync Community exclusive access to industry innovators who are excelling in today’s digital world. We invite you to to meet experts from Walgreen’s, Tyson, Kellogg’s, Johnson & Johnson and more!

Roses are red, violets are blue, I love chocolate but I’m allergic to glu (ten)

By | February 8th, 2016

‘Tis the season. You romantics might know it as Valentine’s Day, but for us chocolate lovers, its chocolate month. It’s everywhere you look. Giant and small, in heart-shaped and square boxes, accompanied by various t-shirt wearing stuffed animals, and in weird and wonderful shapes (I’m looking at you chocolate heart-shaped key). For a chocolate lover […]