Tag: shopping experience

The Dream of a Product Shelf. How to Get Your Products Online and Selling.

By | June 28th, 2016

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions. Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s […]

How to make a ridiculous, drool-worthy and perfectly dangerous online shopping experience

By | May 9th, 2016

“I shop all the time – on my commute, at work, at home, during the weekend…..The ability to find exactly what I want at the moment I’m thinking about it can be dangerous.” Lisa Green, head of fashion & luxury brands at Google, NYC[1] Consumers today have more places and ways to shop….and have increasingly […]

What Makes a Trend… a Trend?

By | March 7th, 2016

Rubik’s Cube.  Leg Warmers.  Juicers.  Boom Boxes.  Atari, Tivo, Game Boys. Chances are good that you bought in to one of the many product trends from the last couple of decades.  After all, whether its fashion, toys, gaming or foods (think “artisanal” cheese), who can resist jumping on a trendy bandwagon?  Admittedly, some trends are […]

The Omni Channel Challenge – 3 Tips on How your Organization can transition to a full customer shopping experience

By | February 24th, 2016

“Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell “The customer experience is the next competitive battleground.” ~ Jerry Gregoire “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~ Mark Cuban We […]