Tag: rich content

Building Transparency Through Trust

By | April 24th, 2018

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*. In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they […]

What is the cost of bad product content to your organization?

By | June 11th, 2017

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. Common product content challenges that can slow down consumers’ product information journey include: determining your data quality and how this positively impacts your business leveraging […]

The Omni Channel Challenge – 3 Tips on How your Organization can transition to a full customer shopping experience

By | February 24th, 2016

“Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell “The customer experience is the next competitive battleground.” ~ Jerry Gregoire “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~ Mark Cuban We […]