Tag: retailers

Omni-Channel Shoppers: An Emerging Reality for Retailers

By | October 12th, 2017

Did you know that 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities (1WorldSync Data Study 2017)? According to Nick Manzo, Omni-Channel Lead, at 1WorldSync, “Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, […]

Get Your Product to Walmart.com Before the Holidays

By | October 11th, 2017

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season. Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent […]

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

By | October 9th, 2017

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners. As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar,” “we wanted to help […]

What is the difference between a gorilla and a mouse?

By | October 5th, 2017

In short a lot. I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the […]

NRA, NSA and NBA..I have heard of those, but what is NRF?

By | October 2nd, 2017

Do you ever feel like all you do is translate acronyms for a living? In this day and age we all need a playbook and glossary to understand industry terms, customer’s language and our own organizations lexicon. As we interact more with new industry acronyms, we tend to forget that not everyone can understand the […]

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

By | September 27th, 2017

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider. Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, […]

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

By | September 25th, 2017

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky. It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must […]

Amazon’s Continued Content Attribute Explosion

By | September 19th, 2017

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016).  It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and, […]

Connecting the Label to E-Commerce

By | September 18th, 2017

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal. Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers […]

How Real-World Retailers Can Better Compete With Ecommerce

By | September 13th, 2017

With an influx of consumer purchasing decisions driving ecommerce today, retail stores are struggling to find innovative ways to keep consumers walking through their doors. Small businesses must take action in order to survive the digital evolution. Fortunately, by targeting the right consumers there are optimal ways brick-and-mortar retailers can thrive. The Power of Touch […]