Tag: purchasing decisions

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

By | September 25th, 2017

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky. It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must […]

Connecting the Label to E-Commerce

By | September 18th, 2017

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal. Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers […]