Tag: product

Transparency in the Era of Mobile and Social

By | July 28th, 2015

Blog originally featured in Supply & Demand Chain Executive business magazine on July 7, 2015. Information flows quicker and easier than it ever did before. Long gone are the days when we heard about yesterday’s news in the morning paper. Asking someone for directions seems like a quaint ritual of our parents. Asking a hotel concierge […]

Transparency – The New Consumer and Corporate Social Mandate

By | May 20th, 2015

For some time now we have been living in an era of Transparency. Transparency in our policies and procedures, transparency in the business practices we operate, and transparency in the products and services we buy in business and in our daily lives. The transparent manner in which consumers expect to discover, buy and express opinions about products or services is the new norm […]

The Era of Contextual Shopping

By | June 19th, 2014

Digital technologies are transforming the way we shop. E-commerce and smartphones have raised the expectation consumers have about their shopping experience. One of those expectations is around personalization. Amazon knows what brands I buy, what type of product I’m searching for, what special events I have in my life, what types of new products I […]