Tag: product labels

Connecting the Label to E-Commerce

By | September 18th, 2017

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal. Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers […]

Product Transparency and an Industry Renewing Its Purpose

By | August 10th, 2016

Go to a store. Pick up a food product. Read the ingredients label. You might see words like Acetic anhydride, Benzoin Resin, Benzoyl Peroxide, Calcium hypochiorite, Lactiylic sterate, Paracetic acid, Spermoil hydrogenated, Xanthan gum or Zinc Gluconate. All are permissible ingredients in food products and are listed in the FDA’s Generally Recognized as Safe or […]