Tag: Product Information Management

Don’t Let Bad Product Content Gobble Up Your Revenue

By | November 15th, 2018

Are You Thankful for Accurate and Detailed Product Content? As businesses evolve, the consumer does as well. We are entering an age where product content is not only becoming essential, but a necessity for consumers in influencing their purchasing decisions. They are depending on accurate, product details to be readily available to them. After all, […]

How a Low-Cost PIM Strategy is a Winning Strategy

By | April 17th, 2018

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help. Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can […]

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

By | November 29th, 2017

“Data is King!” Product data is one of the most valuable assets that a supplier owns.  Today we live in an e-Commerce world where suppliers must provide their product data to dozens, if not hundreds, of trading partners.  These trading partners take-in the product data, repurpose it, and display it on numerous channels for end-consumers […]

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

By | September 25th, 2017

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky. It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must […]

The Struggle to Overcome Cross-Channel Commerce Challenges is Real

By | May 4th, 2017

1WorldSync Omni-Channel Data Study: Charting Course for Global Commerce A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered […]

Enabling Trusted Content Everytime in Every Channel

By | April 20th, 2017

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so […]

The Dream of a Product Shelf. How to Get Your Products Online and Selling.

By | June 28th, 2016

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions. Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s […]

How to make a ridiculous, drool-worthy and perfectly dangerous online shopping experience

By | May 9th, 2016

“I shop all the time – on my commute, at work, at home, during the weekend…..The ability to find exactly what I want at the moment I’m thinking about it can be dangerous.” Lisa Green, head of fashion & luxury brands at Google, NYC[1] Consumers today have more places and ways to shop….and have increasingly […]

Go beyond the label with the 1WorldSync SmartLabel solution

By | April 6th, 2016

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience. Adopting SmartLabel for your products is an easy and efficient way to […]

Streamlining the Global Healthcare Data Supply Chain to Comply with Safety and Traceability Mandates

By | February 22nd, 2016

Article originally featured in Pharmaceutical Compliance Monitor. The demand for robust product information is pervasive. It touches every industry and comes from multiple facets – end consumers to global governments – and the healthcare industry is no exception. Patients are no longer simply recipients of care, but active participants requiring access to rich product information […]