Tag: product description

How E-Commerce Ready Is Your Product Content?

By | August 7th, 2018

Blog-Image__How E-Commerce Ready Is Your Product Content?_EN_Aug2018

Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and […]

Throwback Thursday: Let’s Take It Back to Anatomy Class

By | January 25th, 2018

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions. Examine Your Product Descriptions Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do […]