Tag: product content journey

Webinar Recap: Maximize Your Investment with 1WorldSync

By | July 25th, 2018

Blog-Image__Webinar-Maximize Your Investment_EN_July2018

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase. Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is […]

The Devil Is In The Product Content Details

By | April 5th, 2018

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere. In fact, 1 in 3 consumers have bought from a brand other […]

2018: The Year of the Omni-Channel Brand

By | February 26th, 2018

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies. Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content […]

Best of 2017: Top 3 1WorldSync Webinars

By | February 8th, 2018

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries! We have put together our top 3 webinars recordings for you to catch up on our trusted […]

Fireside Chat With 1WorldSync Leadership: Cheers to 2018!

By | January 3rd, 2018

Happy New Year! In a recent conversation with the 1Worldsync marketing team, I was asked to look forward and share insights on the direction that commerce is headed in 2018 based on some of key events that we experienced in the marketplace. Please pull up a chair and join us for a few minutes as […]

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

By | November 8th, 2017

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016). Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions […]

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

By | September 27th, 2017

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider. Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, […]

What is the cost of bad product content to your organization?

By | June 11th, 2017

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. Common product content challenges that can slow down consumers’ product information journey include: determining your data quality and how this positively impacts your business leveraging […]