Tag: path to purchase

Make Your Product Content E-Commerce Ready

By | November 6th, 2018

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life. Technology Talks: The Future Of Product Content Of the consumers who own […]

GDSN 101

By | October 4th, 2018

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In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere. According to a survey of 4,000 US online adults by Forrester Research, […]

But First…Accurate Product Content

By | September 20th, 2018

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According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.” It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves […]

1 Solution for Trusted Product Content: 1WorldSync

By | May 8th, 2018

The increased demand for complete product content is no longer a “nice to have” but  “a must have.” Win Consumers On The Path to Purchase With 1WorldSync The same company that brought you solutions for supply chain enablement, now brings you the power of one solution to support multi-channel commerce. 1WorldSync is the single source […]

Begin Your Data Quality Journey With 1WorldSync

By | April 25th, 2018

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Why Is Data Quality A Big Deal For Brand Owners? Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? […]

Building Transparency Through Trust

By | April 24th, 2018

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*. In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they […]

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

By | April 19th, 2018

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you. This year, we will show you how you […]

How a Low-Cost PIM Strategy is a Winning Strategy

By | April 17th, 2018

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help. Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can […]

The Devil Is In The Product Content Details

By | April 5th, 2018

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere. In fact, 1 in 3 consumers have bought from a brand other […]

1WorldSync: Trustworthy Content, Anytime, Everywhere

By | April 3rd, 2018

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience. What is the GDSN? The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content. […]