Tag: market leader

Product Content Is Your Brand’s Competitive Differentiator in an Omni-Channel World

By | November 20th, 2017

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. However, it’s clear that having a clearly defined omni-channel strategy is key. The word ‘omni-channel’ has been a buzzword the past few years, but what does it actually mean? According to the dictionary […]

Omni-Channel Shoppers: An Emerging Reality for Retailers

By | October 12th, 2017

Did you know that 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities (1WorldSync Data Study 2017)? According to Nick Manzo, Omni-Channel Lead, at 1WorldSync, “Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, […]