Tag: ibeacon

The Era of Contextual Shopping

By | June 19th, 2014

Digital technologies are transforming the way we shop. E-commerce and smartphones have raised the expectation consumers have about their shopping experience. One of those expectations is around personalization. Amazon knows what brands I buy, what type of product I’m searching for, what special events I have in my life, what types of new products I […]

Point of Sale – The Change Agent for Retail Evolution

By | May 8th, 2014

We’ve talked a lot about how the retail industry is going through a transformation in this blog. The consumer, and their desire to make informed purchase decisions are driving most of this change.  As retailers begin to adapt to the connected consumer, many of their systems will begin to change in order to support the […]