Tag: FoodLogiq

Why Supply Chain Transparency is Critical to Your Business and Customer Loyalty

By | September 12th, 2017

Food companies are facing unprecedented pressure to provide supply chain transparency not only to comply with FSMA and other regulations but to earn customer trust and loyalty. A recent FoodLogiQ survey of 2,000+ consumers revealed that supply chain transparency by food companies is a critical driver in consumer purchasing decisions and brand loyalty. But transparency […]

Let’s Get Real! Transparency Totally Transforms Product Content

By | July 31st, 2017

Food contamination costs the food industry $55.5 billion (Fortune 2016). Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing […]