Tag: EnterWorks

Four Keys To Unlocking Content Quality With Master Data Management

By | September 6th, 2018

Blog-Image__Four Keys To Unlocking Content Quality With Master Data Management_EN_Sept2018

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Competing with trusted product content that your customers can rely on in […]

Getting Started with SmartLabel

By | July 26th, 2017

Take a Cue from Coke Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency. The company said […]

Enabling Trusted Content Everytime in Every Channel

By | April 20th, 2017

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so […]