Tag: E-Commerce

Retail + Boxing: When Worlds Collide (Part 2)

By | August 24th, 2017

The build up and preparation to a fight, for a fighter is the hardest, the fight being the fun part. Not sure if a retailer would agree, their fight can go much longer that 12 rounds. In part 1, we discussed the link between boxing and retail. Let’s get back on track! The preparation for […]

Sell Products Successfully On Amazon Today!

By | August 23rd, 2017

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches. This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more […]

Retail + Boxing: When Worlds Collide (Part 1)

By | August 21st, 2017

When Floyd Mayweather welcomes UFC Champion Conor McGregor inside the boxing ring, it is expected to be the biggest fighting spectacle of this generation, if not ever. On August 26, 2017 viewers will witness, for the first time, the sports version of when two worlds collide. Boxing has long been the staple in the combat […]

Shift or Reverse? Retail Is Alive!

By | August 17th, 2017

Over the past couple of months, we have had some pretty significant changes to the retail/e-tail landscape. From mall staples shuttering their doors, to brand divestiture and IPOs going south.  It almost feels like the wild wild west. What has happened to change the landscape?   Well it depends on the organization. Some took to […]

It’s Prime Time!

By | July 19th, 2017

As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday. Amazon said last week that […]

What is the cost of bad product content to your organization?

By | June 11th, 2017

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. Common product content challenges that can slow down consumers’ product information journey include: determining your data quality and how this positively impacts your business leveraging […]

It’s Time to Cash In With 1WorldSync At GS1 Connect!

By | June 1st, 2017

Did you know that 53% of retailers and suppliers experience a knowledge gap within their organization when it comes to understanding the eCommerce landscape (1WorldSync)? Don’t leave money on the table! Channel readiness is a significant struggle throughout the value chain as e-commerce continues to evolve. In the dynamic world of digital commerce, retailers and […]

The Struggle to Overcome Cross-Channel Commerce Challenges is Real

By | May 4th, 2017

1WorldSync Omni-Channel Data Study: Charting Course for Global Commerce A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered […]

Enabling Trusted Content Everytime in Every Channel

By | April 20th, 2017

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so […]

Digital Catalogs Drive Conversions

By | April 20th, 2017

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)   Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers. There’s huge opportunity for merchants […]