Tag: data synchronization

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

By | November 13th, 2017

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right! China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily. Singles Day in China […]

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

By | September 25th, 2017

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky. It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must […]

Amazon’s Continued Content Attribute Explosion

By | September 19th, 2017

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016).  It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and, […]