Tag: consumers

The Devil Is In The Product Content Details

By | April 5th, 2018

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere. In fact, 1 in 3 consumers have bought from a brand other […]

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

By | March 29th, 2018

Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase. A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option […]

Best of 2017: Top 1WorldSync News Stories

By | January 30th, 2018

2017 was a big year for news stories spanning all the industries we serve, and 2018 is sure to bring plenty of stories that will continue to shape the world of commerce globally and across all verticals. Extra extra…read all about it! Here are a few highlights we wanted to make sure you didn’t miss: […]

Throwback Thursday: Let’s Take It Back to Anatomy Class

By | January 25th, 2018

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions. Examine Your Product Descriptions Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do […]

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

By | October 9th, 2017

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners. As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar,” “we wanted to help […]

Sourcing A Single Source Of Truth For Lowe’s And Beyond

By | August 21st, 2017

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Did you know that you only need one solution to get your product content to Lowe’s and beyond? Further, did you know that 1WorldSync is […]

Getting Smart About Sustainability and the SmartLabel™ Initiative

By | August 16th, 2017

Last week, I attended the Global Sustainability Summit and listened to a panel where Jim Flannery, Senior Executive Vice President of GMA and a panel of experts, including our very own Chris Lemmond, discussed SmartLabel™ & Sustainability. The panelists discussed how consumers think about things like a brand’s sustainability contribution, how ingredients are sourced and […]

Go beyond the label with the 1WorldSync SmartLabel solution

By | April 6th, 2016

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience. Adopting SmartLabel for your products is an easy and efficient way to […]

Shopping for Quality Content

By | September 2nd, 2015

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had […]

Regulatory Compliance and Beyond

By | August 21st, 2015

Globally, businesses are experiencing the same challenge: they need robust, trusted, accurate product information. Consumers are demanding it, trading partners are requiring it, and governments are mandating it. While meeting consumer and customer demands are certainly a driver for change, regulatory mandates with tangible repercussions for non-compliance push businesses into action. Organizations all over the […]