Tag: Consumer

But First…Accurate Product Content

By | September 20th, 2018

Blog-Image__But First…Accurate Product Content_EN_Sept2018

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.” It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves […]

How The Consumer Experience is Driven by “I Need to Know Moments”

By | October 5th, 2016

Wissenschaftspreis 2015

According to Forrester’s 2015 Customer Experience Index (Forrester, 2015), 86% of companies want to excel at customer experience. But only 27% of brands even qualify as “good” in the eyes of their customers. Today’s omni-channel consumers expect brands to address their needs in real-time and turn to their mobile devices when contemplating making a purchase.  A […]

Product Transparency and an Industry Renewing Its Purpose

By | August 10th, 2016

Go to a store. Pick up a food product. Read the ingredients label. You might see words like Acetic anhydride, Benzoin Resin, Benzoyl Peroxide, Calcium hypochiorite, Lactiylic sterate, Paracetic acid, Spermoil hydrogenated, Xanthan gum or Zinc Gluconate. All are permissible ingredients in food products and are listed in the FDA’s Generally Recognized as Safe or […]

Life, Liberty, and the Pursuit of Product Information

By | June 21st, 2016

Nothing symbolizes summer in America more than the fourth of July. Barbecues, fireworks and flags waving in the breeze are everywhere you turn. The US of A celebrates her 240th birthday this year and honestly America, you don’t look a day over 220! Seriously, have you had work done?? America the Beautiful is taking health and […]

2016 Readers’ Choice: Mobility

By | March 7th, 2016

Originally posted in Readers Choice of CGT – A Short List of the Best Technology & Services Providers to the Industry According to Peter Drucker, “Business has only two functions — marketing and innovation.” But with the pace of innovation and technology quickening we might want to think on using a new portmanteau; TECHNOVATION. Technovation […]

Technology, Transparency & Trust

By | October 6th, 2015

The Three Pillars Defining Our Age In our last blog, we discussed current pressures impacting the consumer markets, including the FDA’s Public Law 111-353 through its “Food Safety Modernization Act”, as well as from other governmental and ‘watchdog’ groups’ reviewing the food industry. But we are now living in an age that is going beyond […]

4 Steps to Delivering High Quality Product Information Using the GDSN

By | August 14th, 2015

The need for product information is on the rise; everyone wants it and everyone needs it. From your procurement officer to your end consumer, product information is impacting your business’s bottom line. Whether that impact is positive or negative is greatly dependent on the quality of your product information. Enabling your business to deliver high […]

Transparency in the Era of Mobile and Social

By | July 28th, 2015

Blog originally featured in Supply & Demand Chain Executive business magazine on July 7, 2015. Information flows quicker and easier than it ever did before. Long gone are the days when we heard about yesterday’s news in the morning paper. Asking someone for directions seems like a quaint ritual of our parents. Asking a hotel concierge […]

Transforming the Global Healthcare Landscape

By | July 23rd, 2015

Blog originally featured in Supply & Demand Chain Executive business magazine on July 20, 2015. The effects of inaccurate product information across the supply chain are tremendous, particularly in the healthcare industry where its implications can mean the difference between wellness and illness, life and death. In recent years, the impact of flawed product information ricocheted […]

Transparency – The New Consumer and Corporate Social Mandate

By | May 20th, 2015

For some time now we have been living in an era of Transparency. Transparency in our policies and procedures, transparency in the business practices we operate, and transparency in the products and services we buy in business and in our daily lives. The transparent manner in which consumers expect to discover, buy and express opinions about products or services is the new norm […]