Tag: brand loyalty

Make Your Product Content E-Commerce Ready

By | November 6th, 2018

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life. Technology Talks: The Future Of Product Content Of the consumers who own […]

But First…Accurate Product Content

By | September 20th, 2018

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According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.” It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves […]

Four Keys To Unlocking Content Quality With Master Data Management

By | September 6th, 2018

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“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Competing with trusted product content that your customers can rely on in […]