Tag: blended commerce

The Devil Is In The Product Content Details

By | April 5th, 2018

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere. In fact, 1 in 3 consumers have bought from a brand other […]

Product Content Is Your Brand’s Competitive Differentiator in an Omni-Channel World

By | November 20th, 2017

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. However, it’s clear that having a clearly defined omni-channel strategy is key. The word ‘omni-channel’ has been a buzzword the past few years, but what does it actually mean? According to the dictionary […]

Omni-Channel Shoppers: An Emerging Reality for Retailers

By | October 12th, 2017

Did you know that 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities (1WorldSync Data Study 2017)? According to Nick Manzo, Omni-Channel Lead, at 1WorldSync, “Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, […]