Tag: Amazon

Happy Holidays! Tis The Season For Trusted Product Content

By | November 16th, 2017

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming. The shopping season has already kicked off, 30% of shoppers plan to […]

Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

By | October 23rd, 2017

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market. 10 years […]

To Marketplace, To Marketplace..To Buy And Sell! – Part 2

By | October 19th, 2017

How is the Alibaba marketplace different than the Amazon marketplace? Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and […]

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

By | October 16th, 2017

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase. What is a marketplace? An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present […]

What is the difference between a gorilla and a mouse?

By | October 5th, 2017

In short a lot. I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the […]

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

By | October 3rd, 2017

Jack Ma, the founder of Alibaba, ranks as the world’s 18th richest man and 1st in Asia. He is worth $37.4 billion, according to the Forbes real-time billionaires list. His formula for success? “I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.” Tapping Into New […]

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

By | September 27th, 2017

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider. Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, […]

Amazon’s Continued Content Attribute Explosion

By | September 19th, 2017

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016).  It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and, […]

Walmart and Google Take on Amazon!

By | August 28th, 2017

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens. Walmart products […]

Sell Products Successfully On Amazon Today!

By | August 23rd, 2017

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches. This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more […]