Early Availability of New Product Information

Early Availability of New Product Information

By | January 8th, 2015

The demand on brand owners for accurate product information continues to grow – consumers want to have confidence in the information for food & other products, such as ingredients and allergens.  Retailers want to understand accurate dimensions of products for shelf planning and supply chain purposes.   When it comes to new products that have not yet been produced, the initial set of information is desired well before the final product is ever produced so that buying decisions can be made between the merchant and the brand owner.

For customers exchanging product information using 1WorldSync, product information can now be identified as preliminary, indicating the information is not yet final and subject to change.  This gives both the brand owner and the recipient the level of confidence they need in the information and how and when it should be used.

As either a source or recipient of product information, do you plan to use the new “Preliminary Trade Item” capability?  We’d love to hear from you!

A reminder that 1WorldSync will be implementing this and many more updates with our upcoming release to support the Global Data Synchronization Network (GDSN ™) Major Release.  .  To find out more, please bookmark and visit the Major Release 3 microsite.