How Transparency and Technology Ignited the Organic Revolution
By: Dan Wilkinson, CCO 1WorldSync
For organic foods, both acceptance and availability have become mainstream and are having a deep impact on the food industry. No longer just for the uber health-conscious or elite, the organic food industry has recently undergone a complete democratization. The booming U.S. organic market posted new records in 2015, with total organic product sales hitting a benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far exceeding the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s 2016 Organic Industry Survey.